AI Consultant Expertise: Added Value for the Manufacturing Industry and Translation Sector
The digital transformation offers new opportunities for mid-sized companies to improve their business processes and remain competitive. Artificial intelligence (AI) plays a central role, especially in the areas of administration, marketing, communication, and translation. Stefan Weimar, Managing Director of PRODOC Translations GmbH, decided to pursue further training as an AI Consultant to keep pace with developments in the translation industry and meet the new demands of the market.
This article outlines how the AI Consultant training works, the key topics covered, and why this development is particularly relevant for marketing and sales professionals in mid-sized companies.
The Shift in the Translation Industry through AI
The translation industry is undergoing a significant transformation. Currently, the use of CAT tools (Computer-Assisted Translation) is standard, and AI-driven translations are increasingly being integrated into the CAT tool workflow. AI generates initial translation drafts, which are then reviewed and refined by professional human translators. Afterward, the translations are revised by a second native-speaking translator. This hybrid approach, particularly effective for certified technical translations like those offered by PRODOC to mid-sized manufacturers, combines AI with human expertise to achieve high efficiency and quality.
A particularly interesting trend is emerging in the marketing sector. Here, it’s no longer just about translating content but creating market-specific and target audience-specific content in multiple languages. The ability to tailor content to the specific needs and expectations of each target market is crucial for marketing professionals. In the future, AI will help meet this challenge by generating dynamic, localized content for different countries and markets.
Practical Experience with AI-Assisted Translations
Last summer, PRODOC conducted a project using ChatGPT, an AI platform, to generate translations. The results were impressive: by using CustomGPTs, which incorporated specific customer information, writing style, and terminology, the translations significantly outperformed traditional machine translation tools like DeepL.
This success led to an exciting new idea: artificial intelligence could be used not only for translation but also to gather information from various sources and generate new, targeted content. Systems such as Product Information Management (PIM), sales data, key selling points, and even simple keywords could be analyzed by AI agents and used for content creation. This new workflow could significantly increase the efficiency of content creation.
However, the technical know-how to implement this vision was missing. This was why Stefan Weimar decided to undertake AI Consultant training.
AI Consultant Training: Key Topics and Focus Areas
The AI Consultant training covers a wide range of topics essential for implementing AI solutions in businesses. The focus is not only on technical aspects but also on strategic and legal considerations.
- Large Language Models (LLMs): The use of large language models like those behind ChatGPT is a core part of the training. It teaches how these models are trained and in which areas they can be effectively used – especially in automated content generation and customer communication.
- Prompt Engineering: Another important area is prompt engineering, which involves crafting precise instructions to guide the AI in the desired direction. The quality of the inputs significantly affects the quality of the results. For businesses, this means they can create tailored solutions by providing targeted prompts.
- Architecture, Infrastructure, and AI Frameworks: The technical foundations and architecture of AI solutions are essential for their successful implementation. This includes integrating AI systems into existing IT infrastructures and ensuring their long-term maintenance and optimization.
- Legal Considerations and Ethics: Legal frameworks, such as the EU AI Act and the General Data Protection Regulation (GDPR), are also part of the training. These topics are particularly important for companies dealing with sensitive data or implementing AI in customer-facing areas. Ethical considerations, such as addressing bias in AI systems, are also thoroughly covered.
- API Integration and Media Generation: Practical skills are emphasized, including API integration to connect AI systems with existing databases, as well as API-based generation of text, images, and voice outputs.
The training concludes with TÜV certification, confirming the successful completion and the acquired expertise in AI. For businesses, this certification is a seal of quality when looking for qualified consultants to guide them through AI solution implementation.
Why AI is Relevant for Mid-Sized Companies
AI is no longer just a topic for large corporations. Mid-sized companies also stand to benefit significantly from AI solutions, particularly in enhancing efficiency and improving market positioning. For manufacturers, the automation and optimization of business processes offer substantial advantages.
In marketing, AI has the potential to create content not only faster but also more targeted. This allows companies to adapt their communication strategies more flexibly and in line with market needs. A marketing campaign driven by AI, creating tailored content for various target markets and audiences, can help businesses work more efficiently and respond quickly to market changes.
With AI, mid-sized companies can better understand the needs of their customers and adjust their products and services accordingly. This applies not only to customer communication but also to internal processes in production, administration, or sales.
Conclusion: AI as a Key to the Future
Stefan Weimar’s training as an AI Consultant highlights the importance of preparing for the future by embracing the opportunities and challenges of AI. In the coming years, AI will play an increasingly important role, not only in the translation industry but also in many other fields.
PRODOC Translations GmbH is committed to helping its clients benefit from these new technologies. The combination of technical translation expertise and AI solutions opens up new opportunities for mid-sized companies to streamline communication and processes, ultimately strengthening their competitive position.
With the right strategy and support from qualified AI Consultants, businesses can ensure they meet market demands and remain successful in the long term.