International Marketing Messages Reimagined

International Marketing Messages for Technical Products: The Challenge of Local Markets

As a marketing manager of a technical company, you know the situation: Your company develops innovative products that are in demand worldwide. You have detailed technical documentation, meaningful product data, and a clear understanding of product benefits. In Germany, marketing runs smoothly.

But when it comes to international marketing, seemingly simple tasks become complex challenges. The response in different markets falls short of expectations.

Video on marketing messages reimagined ▶️ Watch the video to find out why traditional translations cannot solve this challenge and how our innovative approach can help you.

AI-Powered Marketing Communication: 30 Years of Expertise in Technical Translation

As a certified AI consultant with more than 30 years of experience in technical communication, I understand the special challenges of international marketing for technical products.

At PRODOC, we have managed thousands of translation projects and gained a crucial insight in the process: The most effective international communication is not achieved through translation, but through the market-specific generation of new content in the target country’s language.

From this insight, I developed a method that combines our translation company’s technical expertise with cutting-edge AI technology. The result is a system that intelligently uses your company data to generate compelling marketing messages for each target market.

Data-Driven Marketing Messages: From PIM to CRM - All Channels Intelligently Connected

Our approach is as effective as it is uncomplicated:

You provide us with access to your relevant data sources – be it PIM, CRM, PLM or your internal wiki.
Our AI solution analyzes this data and automatically recognizes which product features are particularly relevant in which market.
Using prompts developed specifically for you in conjunction with automated workflows, we then generate customized marketing messages for all your target markets.
The system considers not only local customer requirements and market conditions but also linguistic and cultural characteristics.

Frequently asked questions

Which data sources can be connected?

Our system is designed for the integration of all common company systems. These include:

Product Information Management (PIM) systems such as Akeneo, Pimcore or SAP
CRM systems such as Salesforce, Microsoft Dynamics or HubSpot
PLM systems such as Windchill, Teamcenter or Aras
Internal wikis and documentation systems
Marketing automation tools such as ActiveCampaign or Mailchimp

The connection is made via standardized APIs or secure data interfaces. If you use special systems, we can also develop customized connectors.

How is data security guaranteed?

As a long-standing partner to the industry, we are aware of the importance of data security.

Our system works within your existing IT infrastructure or in a dedicated private cloud in Germany.
We use the latest encryption technologies.
All data processing processes are GDPR-compliant and are documented in detail.
On request, the complete system can also be installed in your own IT environment.

What types of marketing content can be generated?

The system can be customized. It is able to generate a wide range of marketing content:

Product descriptions
Website texts and landing pages
Email campaigns and newsletters
Social media posts (LinkedIn, Twitter, etc.)
Presentations and sales documents
Case studies and white papers
Product videos and avatar presentations

We automatically adapt the tonality and format to the respective market requirements and media channels.

How is the quality assurance of the generated content carried out?

Our multi-stage quality assurance process combines AI-supported checks with human expertise.

The system carries out automatic consistency checks and compares the generated content with your company terminology.

Technical experts from our team validate the technical correctness.

Optionally, you can also define your own approval process in which certain stakeholders check the content before publication.

Test it yourself

Convincing international marketing messages in just a few minutes – try it for free

Dipl.-Ing. Stefan Weimar

Managing Director

Generierung von Marketingbotschaften testen

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What you achieve with it

With AI-generated, market-specific marketing messages:

You increase your conversion rates in all target markets through precise, localized communication
You save up to 60% of the time and costs compared to traditional translation processes
You achieve consistent brand communication across all countries and channels
You relieve your local sales teams of marketing tasks
You respond quickly to market opportunities with automatically generated campaigns

The cost of waiting

While your competitors are already using AI-supported marketing communication:

You lose valuable time with inefficient translation and coordination processes
You miss out on market opportunities due to delayed or not optimally adapted communication
You invest unnecessarily in customizing marketing content for different markets
You risk inconsistencies in your international brand communication
You tie up important resources in your sales companies